IDnow is evolving from a pioneering video identification provider into a leader in digital identity trust. Here, we explain why.
In today’s hyper-connected, digital-first world, trust is no longer a luxury – it’s a necessity. Identity is the cornerstone of all online interactions, transactions and relationships. But in an era where digital identities are fragmented, evolving and increasingly under threat, how can businesses create a trust ecosystem that is both secure and scalable?
Our transformation into a leader in digital identity trust reflects our deep commitment to meeting the ever-growing demand for robust, adaptive and intelligent trust solutions in a rapidly changing landscape.
Why trust needs to power identity.
In the past, identity verification was often seen as a one-time check – a necessary but static process. Today, it’s no longer enough to simply verify someone’s identity at the point of entry. With evolving threats, increased regulatory pressures and the constant need for frictionless customer experiences, trust must be continuous, dynamic and scalable. This shift in perspective is not just a response to market demand; it’s a recognition that businesses that embrace trust as a cornerstone of their identity systems will not only survive — they will thrive.
In 2023, the amount lost to fraud scams and brank fraud scams totalled $485 billion, highlighting the urgent need for real-time fraud prevention and continuous trust management. Fraud risks are not just threats to business revenue — they undermine consumer confidence, erode brand integrity and disrupt long-term relationships. This is why we believe that trust must power identity throughout the customer journey, from onboarding to every subsequent interaction.
A new approach: Continuous, scalable and intelligent trust.
As the market evolves, businesses today require more than just verification — they demand continuous, scalable and intelligent trust solutions that are agile enough to meet regulatory changes, combat emerging fraud risks and elevate customer experiences.
Our mission at IDnow is clear: we are not just a service provider; we are a trusted orchestrator of identity solutions. Our AI-driven, SaaS-based platform enables businesses to confidently navigate the complexities of the digital world. Whether it’s seamless identity verification, real-time fraud prevention, or adaptive compliance, we ensure that trust is integrated into every transaction, every interaction, every moment.
Trust in action: A competitive advantage.
The demand for frictionless identity verification has never been higher. Customers expect fast, effortless experiences without compromising security. Yet, in today’s digital economy, businesses cannot afford to overlook security for the sake of convenience.
This is where trust becomes a competitive advantage. Without it, customers will look elsewhere. In fact, according to Deloitte, 38% of new customers are prepared to abandon the account opening stage if the process takes too long.
By embedding trust into every interaction, businesses not only improve conversions and enhance customer loyalty — they protect their operations from evolving threats, stay ahead of regulatory pressures and foster long-term relationships built on confidence. Trust is no longer a “nice-to-have”; it is a key differentiator in a crowded marketplace.
IDnow: The gateway to a secure digital trust ecosystem.
As EU’s new Anti-Money Laundering Regulation (AMLR) and eIDAS 2.0 continue to reshape the digital identity landscape, businesses face increasing complexity. The digital identity ecosystem is fragmented, with a myriad of platforms, devices and services that make it challenging for organizations to keep up.
IDnow is the key to unlocking a secure digital trust ecosystem. Our platform provides seamless access to eIDs, digital wallets, Trust Services, and verification solutions — all backed by cutting-edge, real-time risk intelligence. With IDnow, businesses can simplify complex risk management, combat fraud with precision and stay ahead of regulatory complexity, all while delivering trusted, customer-centric experiences that are designed to scale.
This holistic approach ensures that businesses are equipped not only to meet current demands but to adapt to the future of digital commerce — where security, compliance and customer trust are paramount.
The next level of KYC: Beyond verification.
Know Your Customer (KYC) used to be the standard for verifying identities. But in today’s fast-paced, digital-first environment, it is no longer enough. It’s not just about confirming a customer’s identity once — it’s about continuously validating trust throughout the customer journey.
With IDnow, businesses gain real-time fraud prevention capabilities that go beyond traditional KYC processes. From detecting synthetic identities and deepfakes to monitoring behavior and transaction patterns in real time, our platform provides continuous trust monitoring that adapts to emerging fraud risks.
Our AI-powered risk intelligence doesn’t just stop at onboarding — it continuously analyzes behavioral and transactional signals to identify potential fraud threats, such as APP scams and money mule activity. This ongoing vigilance ensures that trust is never static but rather needs to evolve to meet the changing landscape of digital threats.
Building a resilient future with trust.
In an increasingly fragmented digital identity landscape, businesses that prioritize trust will always have an edge. Trust is no longer just about preventing fraud; it’s about building resilient, long-term relationships that allow businesses to adapt and grow in the face of new challenges.
IDnow equips businesses with the tools to not only mitigate risks but to thrive in a world where trust is the ultimate differentiator. As we look ahead to the future of digital identity, one thing is clear: trust will power every successful business strategy, every seamless transaction and every lasting customer relationship.
At IDnow, we are proud to lead the way in shaping the future of digital identity. Together, we can build a world where trust isn’t just a goal — it’s the foundation of everything we do.
By
Ellie Burns
Head of Product, Customer and Partner Marketing at IDnow
Connect with Ellie on LinkedIn
