In 2024, we launched our much-anticipated Customer Advisory Board (CAB). Here, we reflect on some key learnings and what we hope to take into 2025.
At IDnow, the CAB is more than just a platform to communicate with our customers. IDnow CABs are valuable opportunities to collaborate toward the shared goals of shaping the future of identity verification, meeting regulatory requirements and industry challenges, and anticipating technological challenges.
We organized two CABs in 2024 – one in Munich in June and the other in Paris in October. Both featured strategic discussions, where we covered topics as wide-ranging as eIDAS compliance to fraud prevention and optimal user experience (UX). We also showcased demos of some of our newly launched products like YRIS, Videoident Flex and InstantSign.
As forums for gathering customer feedback, we also utilize CABs to align our solutions with real market needs and share our strategic vision for the future.
“Our CABs serve two primary functions,” said Ellie Burns, Head of Product, Customer and Partner Marketing at IDnow.
For our customers, they get to play an active advisory role to influence IDnow’s innovation priorities and product roadmap. While for IDnow, it is an invaluable opportunity to tailor our solutions to specific customer challenges.
Ellie Burns, Head of Product, Customer and Partner Marketing at IDnow.
IDnow’s top 5 key takeaways from 2024 CABs.
1. Client collaboration is essential for innovation.
The success of our solutions relies on a deep understanding of client needs. IDnow’s CABs provide a collaborative framework where participants get to share their experiences and directly influence innovation priorities. This process ensures our solutions address tangible challenges across various industries while paving the way for new use cases.
CABs help us stay aligned with real market needs while giving our clients the opportunity to co-create tomorrow’s solutions.
Élodie Poulain, Marketing Director at IDnow.
2. Regulatory compliance is a shared priority.
In the face of increasingly complex regulations, such as eIDAS 2.0 and upcoming Anti Money Laundering Authority requirements, CABs can help raise awareness of industry warning signs and important milestones so customers can prepare. Plus, by integrating customer feedback, we can develop solutions that comply with the highest standards while meeting expectations for speed, security and efficiency.
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3. Fraud prevention requires a collaborative approach.
With threats like deepfakes and synthetic identity fraud on the rise, CABs can be vital forums for discussing best practices of dealing with fraud. It is these insights that allow us to co-create solutions capable of detecting emerging fraud that also enhance overall security. Innovations such as photoswap detection and video injection prevention are direct outcomes of these strategic discussions.
4. User experience (UX) is a key differentiator.
Feedback gathered from CAB participants allows us to regularly refine and optimize our products. For example, customer feedback on InstantSign enabled us to add additional features and advanced functionality and a flawless user experience.
5. CABs act as accelerators for cross-sector synergies.
By bringing customers together from a range of industries, including financial services, telecoms, gaming and mobility, the IDnow CABs foster unique synergies. Exchanging opinions on diverse topics leads to unique perspectives and innovative approaches that have applications across multiple sectors. They are valuable opportunities to explore new horizons while strengthening our industry expertise.
IDnow’s product roadmap for 2025: Solutions for a changing market.
IDnow is committed to becoming Europe’s leading KYC provider with a comprehensive and innovative product offering. Here are just some of the major milestones we have achieved in the last five years:
- AI QES (2021): Launch of qualified electronic signature solution.
- ETSI Certification (2022): Compliance with European security standards for QTSPs.
- ISO 27001 (2023): Certification ensuring the security of sensitive data.
- PVID Certification (2023): ANSSI approval for identity verification solutions.
- InstantSign (2024): Launch of fast, fully compliant electronic signature product.
- YRIS Certification (2024): Substantial assurance level for digital identity.
In 2025, IDnow will focus on:
- Fraud prevention: Introduction of new fraud prevention technology, including Photoswap detection, deepfake identification and IBAN verification.
- eIDAS 2.0: Implementing product changes to ensure our products comply with this European regulation.
- European connectivity: IDnow is developing a platform that can connect to all European digital wallets and is also creating its own Wallet. The goal: to deliver an optimal UX while adhering to growing regulatory demands.
With over 900 customers around the globe, we have a busy 2025 coming up with CABs planned in major cities throughout Europe and beyond.
Read our ‘Fraud in 2024: IDnow customers have their say.’ blog to discover the most common fraud challenges that our customers have been facing in 2024 and how they plan to address them in 2025.
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By
Mallaury Marie
Content Manager at IDnow
Connect with Mallaury on LinkedIn
