IDnow UK Fraud Awareness Report 2024.

Investigating the British public's awareness of fraud based on age and gender.

For too long, the UK has been regarded as the fraud capital of Europe, with Brits nearly nine times more likely to be victims of scams than their counterparts in Germany, for example. In 2023, with these numbers front of mind, the government has set the target of reducing fraud by 10% by 2025 and earmarked £100 million of additional funds to make it happen.

But what does the British public think about fraud in the UK, and what types of fraud do they believe pose the biggest threat? To answer these questions and more, we surveyed more than 2,000 UK adults for our inaugural IDnow UK Fraud Awareness Report.

The report shines a spotlight on the prevalence of fraud in the UK, especially in the banking sector, and suggests where consumer education needs to focus in the future. The results reveal a shocking disparity in awareness of the different types of fraud, as well as some worrying behavioral trends.